Rukn Al-Tawfeer Cosmetics Trading… A Presence That Makes an Impact and a Partnership That Strengthens Community Health

Driven by our belief that social responsibility is an essential part of our mission, and that promoting health awareness is no less important than providing high-quality medical and nutritional products, Rukn Al-Tawfeer Cosmetics Trading was honored to participate in the activities of World Hypertension Day by supporting a free awareness and screening campaign organized in cooperation with Yemen Medicine Bank and several healthcare institutions. The campaign aimed to serve the community and promote a culture of prevention and early detection.

The campaign witnessed strong participation from different segments of society. Blood pressure checks and health consultations were provided, along with educational guidance on the importance of adopting a healthy lifestyle that can help reduce risk factors associated with hypertension, which is often known as the “silent killer” because it may not cause noticeable symptoms in many cases.

As part of its participation, Rukn Al-Tawfeer Cosmetics Trading distributed the healthy sugar substitute “Nocal” free of charge to participants. The initiative aimed to introduce a suitable option for individuals seeking to reduce their sugar intake as part of a balanced diet, while encouraging the community to adopt healthier and more informed dietary habits. The company’s team also responded to visitors’ questions and introduced Nocal products, their benefits, and practical ways to use them in everyday life.

This participation reflects the company’s ongoing commitment to supporting health and humanitarian initiatives. We believe that the role of the private sector is not limited to providing products, but also includes contributing effectively to health education, strengthening community awareness, supporting national prevention efforts, and improving quality of life.

We are also proud that Rukn Al-Tawfeer Cosmetics Trading received a Certificate of Appreciation from Yemen Medicine Bank in recognition of its active participation and contribution to the success of this initiative. This recognition is a source of great pride and a strong motivation for us to continue supporting more initiatives that serve the community and reflect our values and mission.

We extend our sincere thanks and appreciation to Yemen Medicine Bank, the Ministry of Public Health and Environment, the Modern German Hospital, all organizing partners, medical teams, and volunteers who worked tirelessly to make this campaign successful. We also thank everyone who participated and contributed to spreading the message of health awareness.

At Rukn Al-Tawfeer Cosmetics Trading, we will continue fulfilling our mission with dedication, placing community health among our highest priorities. We firmly believe that true investment begins with people, and that awareness is the first step toward a healthier future and a better quality of life.

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